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Amplifying Your Impact with Podcasting as a Side Hustle in the Health and Fitness Industry

Updated: 5 days ago


A happy person listening to a podcast.
Amplifying Your Impact with Podcasting as a Side Hustle in the Health and Fitness Industry



Hello! I am Jamie Kennedy, the executive podcast producer of Brave Moon Podcasts. In this blog article, I will guide you through the potential of podcasting as a side hustle, particularly in the health and fitness industry. I share my experiences of producing podcasts for Virgin Active, Functional Training Institute, and coaches like you. This episode cuts through the clutter, providing actionable steps to market your business in less time with a podcast-led marketing strategy that works.


We explore the potential of podcasting as a side hustle, particularly in the health and fitness industry. Our hosts, Erin Dimond and Jordan Dugger, share their journey from starting a podcast to owning two 7-figure businesses. The episode provides practical advice on integrating podcasting into a busy schedule, conceptualizing a podcast that resonates with your target audience, and the benefits of maintaining a full-time job while exploring a side hustle.


In this episode, we talk about…


  • The journey of Erin Dimond and Jordan Dugger from starting a podcast to owning two 7-figure businesses.

  • Practical advice on integrating podcasting into a busy schedule.

  • How to conceptualize a podcast that resonates with your target audience.


Transcribed Podcast Episode


Have you heard of The Fitness Business Podcast? Maybe not yet, but this show has generated tens of thousands of downloads. Hosted by Erin Dimond and Jordan Dugger, the podcast started as a side hustle alongside their fitness coaching business. Podcasting wasn’t their main focal point: coaching fitness was. As their podcast started to gain traction, though, and more and more listeners tuned in, they realized it was actually the hero, serving as the marketing catalyst to educate and sell their paid offerings to listeners around the world. They now are owners of two 7-figure businesses, both of which help coaches, personal trainers and health industry entrepreneurs accelerate their growth. All while making a shiny penny themselves.


All this to say that, if you’re trying to make a health and fitness business grow, and you’re kind of lost in wondering why more clients aren’t finding you. Or your health and fitness business is doing great, but you’re still working only with clients one-on-one, versus working with clients on a larger scale either passively or actively, it’s time you thought about creating a podcast as your side hustle.

So why am I calling it a side hustle and not a main hustle? Well, you want to treat a podcast like you would any social media platform. Say you want to start a TikTok and build a following there. You’re probably not going to quit your full time job and dive headfirst on Day One, right? Well, maybe you are. But the point is, a good side hustle is the one where you devote time to it outside of the hours you work to earn money. And a good side hustle is the one that is setting you up for one of these three things: developing your skills, boosting your personal or professional brand or making money.


And the unicorn of side hustles, the one that helps you achieve all THREE of these things quickly, and more efficiently than you think, is PODCASTING. Let’s get into it.In 2017, I quit my full time career. Admittedly, I was burnt out and tired of the role I was in. I really did have to let it go for a lot of reasons. I tried to give myself time to rest, but I ended up just running headfirst into my first side hustle turned main hustle really quickly: graphic design and trying to be an Instagram influencer. LOL. I’ll cut to the end: neither of these panned out for me. But here’s what I learned.


First, I’m not quite sure quitting my day job was the smartest move. It gave me structure and purpose. I got to see coworkers regularly and also got to travel for work. There were a lot of benefits, literally, to having this job. If I could go back, I can see a different path where I could have started a side hustle in my non-working hours and see where that took me.


That said, if I had stayed with my job, we probably wouldn’t have spent the last 7 years living in beautiful Australia. So I can’t and won’t regret decisions that I’ve made. 


I think in all honesty, though, staying with my full-time money-making job would have made me more excited for the side hustle and I wouldn’t have put so much pressure on myself to make money from the get-go. Instead, I could have focused on building my skills, and boosting my personal and professional brand without so much pressure of trying to earn money. 


Which brings me to today’s topic, which is the side hustle!


Now, since you’re a health and fitness professional, there’s a chance you’re already grinding it out in entrepreneurial land, and so you’re battling daily to bring on the right clients at the right time. Believe me, I get it. In fact, if you haven’t guessed it, that’s what I do at Brave Moon Podcasts. I’m dancing in entrepreneurial land, doing my best to work with my dream clients, doing exactly what I love - producing podcasts.


So whether you’re getting handed a paycheck monthly, or you’re invoicing clients individually, the truth is that a side hustle is a beautiful way to hone in on your passions and skillset and see where it can possibly take you.


So, why does a podcast work so well as a side hustle in the health and fitness industry? There are several reasons:


  1. There’s a super low Barrier to Entry. Starting a podcast requires relatively minimal investment compared to other businesses. All you need is a microphone, recording equipment, and access to a platform to host your podcast. This makes it accessible for individuals looking to start a side hustle without significant upfront costs. If you’re unsure of the right setup for you, visit the Start a Podcast Guide link in my show notes so I can help you.

  2. Podcasting offers flexibility in terms of when and where you record episodes. This makes it ideal for individuals with busy schedules or full-time jobs who want to pursue a side hustle in the health and fitness industry without compromising their existing commitments.

  3. Your passion and Expertise fits the podcasting format perfectly. First, something like 85% of podcasters tune into educate themselves, and health and fitness podcasts are one of the top categories. Your knowledge and expertise is invaluable and it’s something people are hungry for.

  4. The health and fitness industry is continuously growing, with increasing demand for information and advice on topics such as nutrition, exercise, mental wellness, and lifestyle habits. A podcast provides a platform to address these needs and establish credibility within the industry.

  5. Call it a side hustle or not, a podcast in the health and fitness niche can start to generate revenue through various monetization strategies, such as sponsorships, affiliate marketing, merchandise sales, premium content, and crowdfunding.

  6. It’s community building at its finest. Podcasting allows hosts to connect with their audience on a deeper level and build a community around shared interests and goals. This engagement can lead to loyal listeners who are more likely to support the podcast and its endeavors.


Now I’m just going to address the elephant in the room - I often get told, “But I don’t have any free time in my day.” Believe me, I get it. But the best thing I ever heard was, “It’s not that you don’t have time. It’s that you don’t have time to prioritize it.” Before you give up before you start, ask yourself, is there a way I can reprioritize my day so that I can make time for this side hustle? 


It might mean sacrificing some leisure activities or waking up an hour earlier in the morning. However, it's essential to recognize that the time spent on your side hustle is an investment in your future. By reprioritizing your schedule and carving out time for podcasting, you're taking proactive steps towards achieving your goals and building a fulfilling side hustle.


I know what you’re thinking: easier said than done, right? But I guess you could say I’m living proof it’s possible. Here I am with a full plate of clients taking up about 40 hours of my week, my virtual assistant also working around the clock, and yet I purposely and without letting myself make excuses - make time for my podcast - because I know how important this side hustle is for me. So if it helps, here’s what I do to integrate podcasting into a pretty busy schedule and routine. 


  1. I use a Trello board to keep track of all tasks required for each episode. You can actually use the exact template I use. In the Trello board, I set deadlines for myself to ensure that the episode is ready to go and scheduled before the live date. 

  2. Then I build each task into my routine. I ideate topics on my morning walk with my pup Riggs.

  3. I write my script first thing in the morning after my Peloton cycling session and before my breakfast.

  4. I write my show notes and email on the same day as my script, so the thoughts are fresh in my mind. And I use ChatGPT to help me write them, mind you! 

  5. I record my interviews or solo episodes when my husband isn’t home, so I can make sure it’s quiet around here.

  6. I edit the episodes after dinner instead of turning on the TV. 

  7. Also, PS - doing biweekly or twice monthly episodes is so much easier than doing a weekly episode. You do not need to do a weekly episode. I repeat. You do not need to a do a weekly episode. Your podcast will grow on a biweekly basis just as well as a weekly podcast if the content is right.


By breaking down the podcasting process into manageable tasks and fitting them into your day, you can make significant progress without feeling overwhelmed by time constraints.


Moreover, think about the activities in your daily schedule that might not be as productive or fulfilling. Are there any time-wasting habits or unnecessary commitments that you can eliminate or delegate? I know for some of you daily laundry is a must. And I would never try to take that away from you. But can you ask yourself, is it really a must? Or is it a habit I struggle breaking? Or how about TV watching because I’m a huge culprit of that. Is watching TV every night a must? Or is it a habit I struggle breaking? If I broke the habit and made time for a podcast instead, would I be more proud of myself and what I’ve done in 5 years, or less proud? 


By decluttering your schedule and focusing on activities that align with your priorities, you can create space for your side hustle while still attending to your other responsibilities.


It's also essential to communicate your intentions and boundaries with those around you. This is so, so hard. I think the hardest thing we can ever learn in this life is to learn how to prioritize ourselves. Especially when the people around you don’t seem keen on you changing or evolving. Believe me, I get it. But if you know deep in your heart that starting this side hustle is going to change your life for the better, then it’s time to let everyone know you’re ready to prioritize you just a little more. Let your friends, family, and colleagues know about your side hustle and the importance of dedicating time to it. By setting clear expectations and boundaries, you can minimize distractions and interruptions, allowing you to make the most of the time you've allocated for podcasting.


So now the question becomes, what should your podcast be about?


First and foremost, I want you to think about your dream client aka your target audience. Who do you want to help the most?


Now, since you’re a health and fitness professional, you more than likely have a product or offering that targets your dream client already. That’s not what your podcast should be about. Instead, think about the common struggles and problems your dream client faces and how you can educate them in order to improve their wellbeing.


So what I mean is this: let’s say you sell natural herbal teas. Your target audience is Moms in the USA. Your podcast isn’t going to be about natural herbal teas - meaning, each episode isn’t going to be dedicated to chamomile tea or lavender tea. Instead, you’d want to think of a podcast concept that speaks to Moms in the USA. Perhaps it's a podcast centered around holistic wellness for busy moms. You could explore topics such as managing stress, cultivating self-care routines, promoting healthy family meals, fostering positive parent-child relationships, and creating a balanced lifestyle. Each episode could feature expert interviews, practical tips, and personal anecdotes aimed at empowering moms to prioritize their well-being amidst the demands of daily life.


By framing your podcast around broader themes that resonate with your target audience, such as moms in the USA, you can attract listeners who share common interests and concerns. While your herbal tea business might not be the primary focus of every episode, you can subtly integrate it into discussions on natural remedies, relaxation techniques, and the importance of incorporating wellness practices into everyday routines.


Furthermore, by positioning yourself as a trusted resource for holistic wellness, you can establish credibility and trust with your audience, which can ultimately benefit your herbal tea business. Listeners who resonate with your podcast content are more likely to explore your products and services, viewing them as complementary solutions to their health and wellness needs.


In essence, the key is to create a podcast concept that aligns with the interests and needs of your target audience while subtly incorporating elements that promote your herbal tea business. By providing valuable content that resonates with moms in the USA, you can cultivate a loyal following and drive engagement that ultimately supports the growth of your side hustle.


For my 5 hacks, I’m going to explore 5 podcast concept ideas for each type of health and fitness professional. Listen for the one that relates to you best!



1 For a Personal Trainer/Fitness Coach: 


Podcast Concept: "Fit Moms Club" for Busy mothers in the USA who are looking to prioritize their health and fitness despite the demands of motherhood. This podcast would provide practical workout routines, nutrition tips, and motivational content tailored to the needs and challenges faced by moms.


2 For a Nutritionist/Dietitian: 


Podcast Concept: "Nutrition Navigators" for Young professionals in urban areas who are seeking evidence-based nutrition advice and guidance to navigate the complexities of modern diets. This podcast would explore topics such as meal planning, label reading, and debunking common nutrition myths to empower listeners to make informed food choices.


3 Yoga Instructor/Mindfulness Coach: 


Podcast Concept: "Mindful Moments for Busy Professionals" for Stressed-out professionals in high-pressure environments who are seeking practical strategies to incorporate mindfulness and yoga into their busy schedules. This podcast would offer short, guided meditation sessions, yoga practices, and mindfulness exercises to promote relaxation and mental well-being.


4 Physical Therapist/Rehabilitation Specialist: 


Podcast Concept: "Recover Strong" for Individuals recovering from sports injuries, surgeries, or chronic pain conditions who are looking for guidance and support throughout the rehabilitation process. This podcast would provide expert advice, exercises, and success stories to inspire and empower listeners on their journey to recovery.


5 Mental Health Counselor/Therapist: 


Podcast Concept: "Mind Matters: Mental Wellness for Teens" for Teenagers and young adults who are navigating the challenges of adolescence and seeking support for their mental health and well-being. This podcast would address topics such as stress management, self-esteem, relationships, and coping skills to help young listeners build resilience and thrive during their formative years.


If you didn’t hear your profession, reach out to me! Send me a message on Instagram and I’ll send you a concept idea in your specific profession with your target audience in mind!


For You, On Us


Ready to turn your passion into profit? Join me, Jamie Kennedy, for a free, value-packed webinar titled “Earn with Podcasting - For Audience Growth and Monetization.” We’ll explore the symbiotic relationship between growing your audience and increasing your revenue. It’s no secret – a thriving, engaged community is the key to transforming your podcast into a successful business. Don’t miss this opportunity to learn how to leverage podcasting for audience growth and monetization. Sign up today at Brave Moon Podcasts!


Happy podcasting.



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