Key Highlights
Impression Surge
CPM Savings
Sales Growth
Overview
AshwaMag partnered with Brave Moon with one intention: to show up in the ears and lives of the people who needed them most. Through a fully managed podcast advertising strategy, we blended smart targeting, meaningful placements, and ongoing optimization to grow their reach, drive higher-quality traffic, and support real conversion lift.
What followed was a campaign that didn’t just meet expectations - it moved beyond them.
Objectives
​These are the objectives that anchored our strategy from day one.
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Expand reach through targeted, high-alignment podcasts
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Drive trackable website visits and conversions
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Improve CPM efficiency and maximize impressions
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Identify top-performing segments for long-term scaling
Monthly Spotlight & Featured Podcasts
A month-by-month look at where AshwaMag showed up and the standout placements that helped carry the message forward.
Services & Deliverables
These are the services and deliverables outlined in our agreement - everything AshwaMag received throughout the partnership.​​
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Services​
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Development and implementation of monthly advertising strategies
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Curated podcast selection and recommendations
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Scheduling of host-read ad placements (up to six per month)
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Full campaign execution and management
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Performance tracking, analysis, and reporting
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Continuous optimization based on real-time data
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Deliverables
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Detailed performance reports and insights
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Finalized host-read ad scripts
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Comprehensive media plans with podcast selections
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A full list of recommended shows and targeted segments, complete with rationale
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Periodic performance reports throughout the engagement
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Quarterly strategic reviews and recommendations
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Campaign Performance Summary
904K+ Impressions Delivered​
Exceeded the projection of 755K by 20%, increasing brand reach without increasing spend.
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CPM Reduced to $19.50
Dropped from the expected $27.03—representing a 28% improvement and outperforming industry standards, with CPMs as low as $8.35 on top shows.
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Significant Business Growth
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54% increase in website visits
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17% increase in new customers
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22% increase in orders fulfilled
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53 discount codes redeemed (with many more untracked conversions)
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Strong Revenue Signals
Early months alone showed +761 incremental orders versus the previous period, with an effective CPA of $19.86—far better than the category average of $45–$65.