Fitness Business Podcast Re-Launches with Fresh Strategy, New Format, and Renewed Purpose
- Jamie Kennedy
- Aug 6
- 2 min read
Updated: 7 hours ago
FOR IMMEDIATE RELEASE
September 2024 – After releasing over 527 episodes and amassing more than 1.5 million listens, the Fitness Business Podcast went on a brief hiatus earlier this year due to a lack of sponsorship. But now, it's back and it’s not just a comeback. It’s a complete re-launch.
Led by host JT, the podcast has been a cornerstone of the fitness industry, helping business owners and professionals improve operations, grow revenue, and elevate leadership. Re-launching Fitness Business Podcasts, supported by a full strategic audit and technical overhaul, marks a new era for the podcast - one focused on longevity, monetization, and innovation.
Re-Launch Highlights
The re-launch included:
A full podcast audit including analytics, audience research, and 10+ new topic ideas
A brand-new trailer designed to reintroduce the podcast’s mission
Updated show description with SEO keywords focused on related to the topic.
A professionally edited debut episode to kick off the season
Distribution expansion to new platforms including Audacy, Samsung, Boomplay, and JioSaavn
New branded video snippets optimised for social and Spotify impressions
System overhaul with streamlined show notes, editing workflows, and episode scheduling tools
A Renewed Focus on Community and Growth
With a refreshed podcast name (Fitness Business Podcast: Leadership, Innovation and Profit), a new website and artwork, and SEO-optimised episode titles, the team has revitalised the show into a powerful resource for fitness professionals looking to lead, grow, and innovate.
The podcast also launched a LinkedIn listener forum, implemented “leave a voicemail” call-to-action, and introduced a Patreon membership gaining its first four paying members.
JT and his team have also begun using Amazon affiliate links and joined Libsyn’s Advertise Cast network to open new revenue streams.
Topics You’ll Hear About This Season
Using AI to improve fitness business operations
How to improve your team’s sales skills
The future of recovery spaces and wellness programs
Expert-led panels on leadership and program development
Real-life stories from fitness professionals in the trenches
What’s Next?
With over 31,700 downloads since relaunch, 15+ new and returning sponsors and an affiliate partnership with IDEA World Conference and AMAZON, the Fitness Business Podcast is showing no signs of slowing down.
To tune in, visit Fitness Business Podcast: Leadership, Innovation and Profit” on your favorite podcast platform.
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