The 5 Most Common Challenges Gyms Face When Starting a Podcast and How to Overcome Them
- Jamie Kennedy
- Sep 2
- 2 min read
Starting a podcast can be a great way for gyms to connect with their audience, build brand awareness, and generate leads. However, it's not without its challenges.
My name is Jamie Brooke and I’m the executive producer here at Brave Moon Podcasts, and I’m here today to share with you some common hurdles gyms might face and tips to overcome them:
1. Lack of Technical Expertise
Solution:
Hire a professional: If you don't have the technical skills in-house, consider hiring a podcast producer or editor.
Online resources: Utilize online tutorials and resources to learn the basics of podcast production, such as audio editing and equipment setup.
2. Consistent Content Creation
Solution:
Plan ahead: Create a content calendar to schedule episodes and ensure a steady flow of content.
Collaborate: Involve your team members, trainers, and members in the content creation process.
Repurpose content: Use existing blog posts, social media content, or workout videos as inspiration for podcast episodes.
3. Limited Audience Reach
Solution:
Optimize for discovery: Use relevant keywords and tags when uploading your podcast to platforms like Apple Podcasts, Spotify, and Google Podcasts.
Promote your podcast: Share your podcast on social media, your website, and in your email newsletters.
Cross-promote: Collaborate with other fitness influencers or podcasts to reach a wider audience.
4. Lack of Equipment or Resources
Solution:
Start small: Begin with basic equipment like a microphone, headphones, and a computer.
Utilize free tools: Explore free online tools for editing and hosting your podcast.
Invest wisely: If your podcast becomes popular, consider investing in higher-quality equipment.
5. Difficulty Monetizing
Solution:
Affiliate marketing: Partner with relevant brands and promote their products or services.
Sponsorships: Seek out sponsors who are interested in reaching your target audience.
Premium content: Offer exclusive content, such as bonus episodes or behind-the-scenes footage, for a fee.
Donations: Encourage your listeners to support your podcast through donations or subscriptions.
By addressing these common challenges and implementing these tips, gyms can successfully launch and maintain a podcast that benefits their business and their community.
Feeling stuck on the most common challenges like the tech, the content, or even how to get your podcast heard?
Starting a podcast comes with its fair share of hurdles, but none of them should stop your gym from building stronger connections with your community. At Brave Moon Podcasts, we take the guesswork out of podcasting from setup to strategy so you can focus on what you do best.
Ready to turn challenges into opportunities? Book a call with me today and launch your gym’s podcast with confidence.
Happy podcasting.
