Key Highlights
Expanded Distribution to Platforms like Audacy, Samsung, Boomplay, and YouTube
Rebuilt Podcast Systems with Streamlined Workflows and Production Templates
Launched Patreon and Gained First 4 Paying Members
31,700+ New Downloads in the First 9 Months Post-Relaunch
"Thanks Jamie for all your help, direction and support on the launch of the Fitness Business Podcast 2.0. You've helped us structure the production timeline and then developed critical assets to grow our show. I would highly recommend Jamie to consult and then work with you on your podcast!"
Justin Tamsett (JT)
Problem:
After more than 500 episodes and 1.5 million downloads, the Fitness Business Podcast had reached a plateau. The host, Justin Tamsett (JT), decided to pause production due to:
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Declining sponsor interest, making it harder to sustain the show financially
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Outdated systems that made production time-consuming and inconsistent
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Lack of a clear content strategy, leading to missed opportunities for growth
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Limited distribution and visibility, with many platforms left untapped
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No structured monetisation plan, despite a loyal and engaged audience
What We Did
Full Podcast Audit
We reviewed existing analytics, assessed the competitive landscape, and developed a roadmap including:​
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10+ timely topic ideas
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SEO keyword research
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Strategy suggestions for format, artwork, and monetization​
Re-Launch Services​
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Brand-new trailer and re-launch episode
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New podcast description with SEO keywords
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Artwork consultation and redesign
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Systems setup (Google Drive, templates, hosting, recording workflows)
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Equipment and recording consultation
Episode Services (Ongoing)​
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Full audio editing (noise reduction, filler word removal, dynamics mastering)
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Show notes with SEO keywords
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Uploading, scheduling, and platform distribution
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Branded video snippets for social media and Spotify
Results (First 9 Months)
Downloads
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31,700+ new downloads since relaunch
Monetization
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Patreon launched and gained first 4 paying members
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Amazon affiliate strategy initiated
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Sponsorship outreach reinitiated
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Joined Libsyn AdvertiseCast network
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Earned commission with IDEA World Conference
Marketing Upgrades
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Updated podcast title and artwork
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New episode title format for SEO and discoverability
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Spotify video snippets implemented
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CTAs updated for cross-platform sharing and reviews
Guest Experience
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Introduced “Leave a Voicemail” listener feature
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Launched a dedicated LinkedIn community
Distribution
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Expanded to platforms like Audacy, Deezer, Player FM, JioSaavn, and Boomplay
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Released episodes to YouTube as podcast-only audio