Key Highlights
Top 10% Global Podcast Ranking
Weekly Production With Built-In Strategy
299% Increase in Spotify Followers
10,000+ Downloads in 16 Months
A Note from Dan to His New Podcast Agency
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“Brave Moon has done a wonderful job in helping me launch my podcast and build it over the last 16 months. I would like there to be a seamless transition so the podcast continues to be delivered at the same high quality. Brave Moon has very professionally created a Google Folder with all my assets. Please coordinate any details needed so this can be as seamless as possible. Healthy Regards.”
Coach Dan Henderson
The Challenge
Coach Dan Henderson had a clear vision: create a podcast that worked for his business - one that would strengthen his brand, connect with his audience, and deliver high-value insights consistently. But with a packed calendar running a high-performing fitness business, he didn’t have the time or desire to handle tech issues, audio editing, or inconsistent workflows.
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He needed a production partner who could not only execute the technical elements but also bring structure, strategy, and sound quality that matched the professional standard of his brand. Most importantly, Dan wanted the podcast to be a strategic asset, not just content for content’s sake.
What We Did
We built Profit Made Simple from the ground up with Dan’s goals front and centre. Here’s what we put in place:
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A podcast launch strategy tailored to business leaders with long-term goals
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A four-episode launch package designed to hit the ground running with credibility and momentum
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End-to-end weekly production including editing, show notes, graphics, and distribution
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Strategic feedback loops using analytics to guide content, structure, and promotional tweaks
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Repurposed content assets to maximize reach across platforms without extra effort from Dan
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A branded podcast experience that felt aligned with Dan’s voice, values, and audience expectations
Results (In just 16 months)
In just 16 months, Profit Made Simple exceeded industry benchmarks and established itself as a top-tier podcast in the business and fitness space:
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10,000+ downloads
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Nearly 70,000 Spotify impressions in the last 7 months alone
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299% increase in follower growth since the first month
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Ranked in the Top 10% of podcasts globally
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Ranked in the Top 5% of health and fitness podcasts worldwide
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Invited to level up with in-person recording at a Sydney studio (Pivotal Recording Productions)
The numbers tell one story. The real success lies in building a podcast that now runs smoothly, supports the business, and positions Dan as a thought leader in his space.