Updated: Nov 1
If you're a health, fitness or wellness brand without a podcast, you're missing a huge opportunity. Here's why.
1. 74% of people listen to podcasts to learn new things. This means podcast listeners are predisposed to trust podcasts for thought leadership and educational value.
For health, fitness and wellness brands, this means podcasting is an important way to establish your authority in your space.
2. Podcast listeners are educated with disposable income. Over 65% have a college degree (bachelor's or higher) and an average annual household income of $75,000 or more.
3. Podcasts are an intimate experience. A podcast allows a relationship to build between you and your audience. This leads to brand trust and likability.
4. 80% of listeners listen to all or most of every podcast episode they start. This gives you the rare opportunity to hold your audience's attention longer than any other platform.
According to Spotify Podcasts, the amount of podcasts have more than doubled this year. Brands like Nike, Virgin Active, Fitbit, Peloton and F45 Training have already started a podcast and are building their audiences.
Ready to tap into the benefits of podcasting? Download the 'Start a Podcast Checklist' and launch your brand's podcast today!
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