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Podcasting: Your Brand's Secret Weapon

Updated: Jul 9

An image of a person recording, showing the impact of podcasting on personal and professional branding.
Podcasting: Your Brand's Secret Weapon

Podcasts have become a widespread medium for sharing knowledge, stories, and experiences. It's a platform that allows you to connect with your audience on a deeply personal level while also showcasing your professional expertise. Whether you're an experienced podcaster or just starting out, the potential for impact is boundless.

In this episode (and article!), we explore the power of podcasting as a tool to build your personal and professional brand.

BTW, if you’re wondering who I am and why I’m writing this… I'm Jamie Kennedy, the Executive Podcast Producer behind Brave Moon Podcasts, and we help health and fitness professionals build successful podcasts.

Famous Faces Podcasting from Home

You might be surprised to learn that even some of the most famous podcasters have created their podcast content from the comfort of their own homes. Voices like Glennon Doyle, Joe Rogan, and Dax Shepard are familiar to many, and they all share a common trait: they podcast from home.

This revelation challenges the notion that you need a professional studio to make a podcast. If they can do it, so can you.

Launching your own podcast from the comfort of your home is easier than you think – Click here to access our guide now!

The Joe Rogan Experience: A Brand Transformation

Take Joe Rogan, for example. Before he ventured into podcasting, he was known primarily as a stand-up comedian and actor. His brand was associated with his performances on shows like "Fear Factor" and "NewsRadio," but he wasn't widely recognized as a thought leader. However, his podcast, The Joe Rogan Experience, was a game-changer. It attracted millions of listeners per episode, creating a genuine and unscripted space for deep conversations.

His long-form, authentic approach and diverse range of guests allowed him to extend his brand beyond entertainment. Joe Rogan transformed into an influencer and thought leader. His podcast also became a significant business venture, with exclusive licensing deals, like the one with Spotify, highlighting its role as a powerful platform.

Ben Greenfield: A Health and Fitness Influence

Ben Greenfield, a now prominent figure in the health and fitness industry, followed a similar path. He was already respected for his expertise as a personal trainer and author. But his podcast, The Ben Greenfield Fitness Podcast, significantly expanded his reach and reputation. Essentially, it provided a space to share knowledge, insights, and interviews with experts in a long-form, accessible format.

The podcast also allowed him to connect with a broader audience, solidifying his position as a thought leader in health and wellness.

Greenfield's story illustrates how podcasting can elevate your brand within your niche.

It's Not Too Late: Podcasting Stats

If you think it's too late to join the podcasting revolution, consider this: there are approximately 3 million podcasts, but only 21% of them have posted an episode in the last 90 days. That's around 630,000 podcasts consistently creating content. In contrast, YouTube has 38 million active channels, Instagram sees 95 million photos or videos posted daily, and TikTok has 34 million videos uploaded daily. Podcasting is still an untapped opportunity.

Podcast listenership is on the rise and is considered the fastest-growing medium globally. In 2019, there were 275 million podcast listeners; in 2023, that number skyrocketed to 464 million. This growing audience presents a prime opportunity for you to connect with your target audience.

Let’s Talk About Your Personal and Professional Brand

Your personal brand is a reflection of who you are outside of your professional life. It includes your interests, hobbies, values, and lifestyle choices. Your online presence shapes this brand and allows you to connect with people on a personal level.

On the other hand, your professional brand is tightly aligned with your career or business. It showcases your qualifications, skills, and industry knowledge. A strong professional brand can open doors for career opportunities and establish trust with clients or customers.

Podcasting: A Dual-Brand Builder

Podcasting is unique in that it allows you to build both your personal and professional brand simultaneously. You can share your expertise and bring new ideas to your target audience, while also providing a glimpse into your personal life, interests, and values. Podcast listeners appreciate the value you provide, and they're highly engaged with your content.

By consistently releasing episodes and promoting your podcast online, you can grow your brand and build a loyal audience. Remember, podcasting is not just about promoting your services or products; it's about delivering valuable content that resonates with your listeners.

Listen to the full episode for the complete deep dive.

Happy podcasting!

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