I failed my first business at 33. I started a health and fitness social media marketing business, helping health and fitness brands create and publish social media posts. I had a couple paying clients, and a decently sized Instagram.
But I was doing absolutely nothing to generate new leads.
I posted over and over again about social media marketing, only stirring likes and comments, but never actual leads. And, as you can imagine, my lack of new clients made it impossible to sustain a business, and I ended up going in-house with one of my clients.
But I laugh about it now because I can see what I was missing. I was missing lead generation!
I’m Jamie Kennedy, Executive Podcast Producer at Brave Moon Podcasts. Today, I want to share with you some insights and hacks on how to use your health and fitness podcast for lead generation.
In the competitive world of health and fitness, differentiation is key. One often overlooked tool that can help you stand out is podcasting. Not only does it allow you to share your unique insights and stories, but it can also be a powerful means of lead generation.
Understanding Your Audience
The first step in effective lead generation is understanding your audience. For instance, if your target audience is women in their 30s looking to boost their confidence, you need to understand their struggles. They may struggle with going to the gym alone, figuring out what to eat before and after the gym, and ultimately, feeling fit and confident in their body. By understanding these struggles, you can tailor your content to address their needs, making your podcast a valuable resource for them.
Capturing Contact Information
Once you understand your audience, the next step is to capture their contact information. This is crucial because it allows you to reach out to them directly, thereby increasing your chances of conversion. However, capturing leads on a podcast can be tricky as there’s nowhere for listeners to enter their contact information. Here are some strategies:
1.) Lead Magnet Page on Your Website: Create a helpful resource or guide that your target audience would be interested in, such as “10 go-to gym exercises you can do every day”. Allow users to download the guide in exchange for their contact information.
2.) Contact or Booking Form on Your Website: Offer a free 15 or 20-minute call on your website. This not only allows you to connect with potential clients but also captures their contact information.
3.) Newsletter Landing Page on Your Website: Encourage users to opt-in to your newsletter. This gives you a direct line of communication with your audience.
4.) Instagram Using an Automated Form Generator: Platforms like ManyChat can be a great tool for lead generation. You can set up automated DMs that are triggered by specific comments on your posts.
5.) Social Media Giveaways: Host a giveaway that requires users to provide their email address and opt-in to your email list to enter.
Engaging Your Audience
After capturing contact information, the next step is to engage your audience. Always include a compelling call to action in your podcast episode and show notes. Encourage your listeners to sign up for your newsletter, book a call, or download your lead magnet. Even if you don’t mention it in your actual episode, be sure to add links to your opt-in places to your show notes.
Leveraging Other Platforms
Finally, consider getting featured on other podcasts. As your podcast grows, other podcast hosts may reach out to you for guest appearances. When you do get featured on a podcast, be sure to send the host links to your sign-up or lead magnet form. This way, the host can put your links in their show notes, which generates new eyes on you.
By understanding your audience, capturing their contact information, engaging them with compelling content, and leveraging other platforms, you can use your health and fitness podcast as a powerful tool for lead generation.
Ready to kickstart your health and fitness podcast? Download our 'Start a Podcast Guide' for free, —your guide for an equipment list, checklist, and user-friendly programs. Click now to level up your podcasting journey!
Ready to take your health and fitness podcast to the next level? Claim your Free Podcast Audit Personalized to You today and unlock valuable insights to optimize your podcast for success!
Happy podcasting.
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