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How to Use ManyChat for Your Podcast Marketing: A Complete Guide

Updated: Jun 27


How to Use ManyChat for Your Podcast Marketing
How to Use ManyChat for Your Podcast Marketing: A Complete Guide

Ever feel like there just aren't enough hours in the day to promote your amazing show? Between recording, editing, and social media, it can be overwhelming. But what if there was a tool that could streamline things a bit, help you connect with your audience in a more personal way, and even grow your listener base?


Hi, I’m Jamie Kennedy, the Executive Podcast Producer of Brave Moon Podcasts, and I’m here to chat to you about ManyChat, a user-friendly platform that lets you create chatbots for Facebook Messenger, Instagram Direct Messages, and SMS. 


Don't worry, "chatbot" doesn't mean complicated robots taking over the world! ManyChat allows you to build automated conversations that feel friendly and helpful, just like chatting with a real person.


Think of it as your own little podcast assistant, working tirelessly behind the scenes to engage your audience, answer their questions, and even introduce them to your content. Now, that sounds pretty awesome, right?


Why Use ManyChat for Podcast Marketing?


Here are just a few reasons why ManyChat can be a game-changer for your podcast marketing:


  • Grow Your Email List: ManyChat offers a seamless way to collect email addresses from interested listeners. You can set up automated messages that encourage them to subscribe to your list in exchange for valuable resources like show transcripts, bonus content, or early access to new episodes.

  • Boost Engagement: Spark conversations with your audience through interactive quizzes, polls, and surveys. Not only will this keep them engaged, but it also provides valuable insights into their interests and preferences – perfect for tailoring your content accordingly.

  • Promote New Episodes: Create automated sequences that send out notifications whenever a new episode drops. You can even include snippets, teasers, or exclusive behind-the-scenes content to generate excitement.

  • Personalize the Experience: No more one-size-fits-all marketing! With ManyChat, you can segment your audience based on their interests or listening habits. This allows you to deliver personalized messages that are more likely to resonate.

  • Drive Traffic to Your Website: Lead listeners from your chat conversations directly to your website, where they can learn more about you, discover other podcast episodes, or even purchase merchandise.


Getting Started with ManyChat for Your Podcast


Ready to experience the power of ManyChat for your podcast marketing? Here's a step-by-step guide to get you started:


  1. Create a ManyChat Account: Signing up is free and easy! Just head over to ManyChat and follow the on-screen instructions.

  2. Connect Your Social Media Channels: Link your Facebook Page and Instagram account (optional) to ManyChat to facilitate communication through those platforms.

  3. Build Your Welcome Message: This is the first impression for your new listeners, so make it count! Craft a friendly message introducing yourself, your podcast, and what listeners can expect.

  4. Design Your Growth Tools: Explore the "Growth Tools" section on ManyChat. Here, you can set up automated flows to capture email addresses, run contests, or offer freebies.

  5. Create a Broadcast Sequence: This lets you send out mass messages to your entire audience or specific segments. Perfect for announcing new episodes, sharing exciting news, or promoting upcoming events.


Beyond the Basics: Make Your Chatbot Shine


Now that you've got the foundation laid, here are some tips to take your ManyChat game to the next level:


  • Keep it Conversational: Use a friendly and approachable tone in your messages. Think of yourself as having a casual chat with a new listener.

  • Add Visuals: Images, GIFs, and short videos can break up text and make your messages more visually appealing.

  • Offer Value: Don't just promote your podcast. Provide something of value in your messages, such as expert tips, exclusive content, or recommendations related to your show's theme.

  • Personalize When Possible: Segmenting your audience and using merge tags to personalize messages is a great way to make listeners feel valued and appreciated.

  • A/B Test for Success: Don't be afraid to experiment with different approaches! ManyChat allows you to A/B test different messages, buttons, and visuals to see what resonates best with your audience.


Ready to Take Action?


ManyChat offers a powerful and user-friendly way to connect with your podcast audience on a deeper level, grow your listenership, and boost overall engagement. With a little creativity and planning, you can use ManyChat to make your podcast marketing a breeze, leaving you with more time to focus on what you love most – creating amazing content!

So, what are you waiting for? Dive into the world of ManyChat and watch your podcast take flight!


For You, On Us


Gain a clear view of key performance metrics and make informed decisions to optimize your content strategy with our customizable analytics tracking spreadsheet. Download your free template now and start leveraging data-driven insights to enhance listener engagement and drive podcast growth.


Happy podcasting.


Free Analytics Tracking Spreadsheet



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