STOP! Seriously, Don’t Start a Podcast (Unless You’re Ready to Podcast Correctly)
- Jamie Kennedy
- Jan 16
- 3 min read
STOP. 🚨
Seriously, don’t start that podcast.
Before you hit record.
Before you buy the mic.
Before you tell someone you are thinking about starting a podcast.
Pause.
Because podcasting is not just a creative outlet or another piece of content to add to your list. When done intentionally, it becomes something much bigger. And if you are not ready for that, it might be better not to start at all.
Hi, I’m Jamie Brooke, Head Podcast Producer at Brave Moon Podcasts. I help health, fitness, and wellness podcasters grow their shows with strategy, intention, and clarity, not hustle, guesswork, or trends that burn you out.
And here’s the truth most people don’t talk about. Starting a podcast is not just about creating content. It is about building something people feel, trust, and want to return to.
So if you are looking for a reason to avoid the microphone, here are five very good ones.
🚫 1. You Will Actually Have to Follow Through
That idea sitting in your Notes app?
The one with episode titles, vague launch dates, and a lot of excitement?
If you start a podcast, it stops being an idea.
It becomes something real that needs consistency, intention, and follow through. Podcasting asks you to show up even when you are busy, unsure, or not feeling particularly inspired. It asks you to commit publicly, not just privately.
And that level of commitment can feel uncomfortable if you are not ready to take your idea seriously yet.
📈 2. You Will Have to Learn New Things
Podcasting is not just talking into a microphone.
It involves learning how to structure episodes, create a workflow that works for your life, understand basic editing, and think strategically about how your show fits into your bigger vision.
You will learn about branding, messaging, and how to communicate clearly with an audience you cannot see. You may even learn how to market yourself in a way that feels aligned instead of awkward.
Growth tends to show up disguised as discomfort. Podcasting is very good at that.
🗣️ 3. Your Voice Will Be Heard
This is the part that surprises most people.
If you do this well, people will listen.
Not just friends and family, but real humans who resonate with your story, your expertise, and your perspective. Your words may matter to someone in ways you did not expect.
And being heard can feel vulnerable. It requires confidence, clarity, and a willingness to take up space. Podcasting does not let you hide behind polished captions or quick posts. It invites your real voice into the conversation.
That can be scary, especially if you are used to playing small.
💸 4. It Might Actually Become an Income Stream
A podcast can be fun, but it can also be functional.
Over time, a well positioned show can support sponsorships, services, courses, memberships, and speaking opportunities. It can become a long term asset for your business, not just a creative experiment.
And when something you love starts turning into something that supports you financially, it changes how seriously you treat it.
If you are not ready to see your podcast as part of your business or brand, it may be better to wait until you are.
👯 5. You Will Connect With Incredible People
Podcasting has a way of building community whether you expect it or not.
You may interview people you admire. You may receive messages from listeners who felt seen by something you shared. You may find yourself surrounded by a community that truly gets what you do and why you do it.
Those connections are powerful. They take time, care, and intention to nurture.
And once they exist, they change how you show up.
So Yes, Do Not Start That Podcast
Do not start it if you want to stay comfortable.
Do not start it if you are not ready to commit.
Do not start it if you want to keep your ideas safely tucked away.
But if you are craving clarity.
If you are ready to build something with intention.
If you want your podcast to feel like a brand, not just content.
Then maybe that hesitation is not a warning.
Maybe it is an invitation.
Everyone says don’t start a podcast. Maybe you shouldn’t… unless you actually want a show people notice, trust, and follow.
Book a 20-minute call and map out your podcast strategy so your show does not just exist, it becomes a brand people notice, trust, and follow.
And if you want to get started right away, download our free Podcast Room Inspiration and Equipment Shopping List to see exactly what it takes to create a professional, intentional setup you will feel confident recording in.
Happy podcasting.
