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Welcome to the Blog
Your go-to resource for podcast production, monetization and marketing insights for health, fitness and wellness brands.


Breaking the 3-Episode Launch Myth: A Health & Fitness Podcaster’s Guide to Long-Term Success
When you are building a professional podcast studio setup, your background and lighting choices matter as much as your microphone.
Nov 153 min read


“I Just Made It Up as I Went Along”: ABC Producer Gab Burke on Launching Your Health Podcast
Launching a podcast means stepping into a crowded space, and how you introduce yourself in those first few seconds can make or break the listener’s decision to stay.
Nov 436 min read


The 5 S’s: What People Really Want from Their Favorite Podcast
When people press play on your podcast, they’re not just tuning in for information. They’re searching for something that feels familiar, trustworthy, and human, a voice that meets them where they are.
Oct 242 min read


Kristen Pomper Has Hired BMP to Launch Her New Podcast: No Guilt, Just Growth
Starting a podcast can feel exciting but also totally overwhelming. Between the tech setup, branding, and learning how to edit, it’s easy to get stuck before you even hit record. That’s exactly where Kristen Pomper found herself when she decided to launch her new podcast, No Guilt, Just Growth.
Sep 273 min read
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