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Podcast Advertising to Reach Your Target Audience

We help health, fitness and wellness businesses reach a highly engaged audience through podcast advertising.

Podcasts are the most trusted media source - beating newspapers, TV, AM/FM radio or social media.

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This means that podcast listeners are the most engaged, responsive market audience today. Did you know...

We leverage podcast advertising to drive awareness, impressions and engagement for your brand through paid ads.

Image by Filip Mroz

How it Works

We're here to make podcast advertising simple and effective. Our process involves four key stages.

Stage 1

Creative Development

We work closely with you and your team to craft compelling ads that resonate with your target audience.

You'll work directly with your podcast producer to create a high-quality ad that delivers your message effectively. We continually improve and test ads to improve engagement.

Stage 3

Scheduling and Distribution

With your dedicated podcast producer, you can rest assured that your podcast ads are being delivered efficiently and effectively.

We'll handle all the technical aspects, allowing you to focus on your business while we drive results.

Stage 2

Ad Placement

We strategically place your ads on top-tier podcasts that match your target audience's interests.

 

By utilizing advanced targeting capabilities, we target listeners based on their age, location, interests, and relevant demographics to maximize your campaign's effectiveness.

Stage 4

Campaign Monitoring

We track the performance of your campaign using advanced analytics tools. Your podcast producer will provide regular updates on key metrics such as impressions, clicks, and conversions, making adjustments as needed to optimize your campaign's effectiveness.

We attract health, fitness and wellness brands with smart people in charge.

Here's some of the brands we've worked with.

Logo for Virgin Active, a brand whose podcast was produced by Brave Moon Podcasts.
Active Management Fitness Business Mentor Logo
Open Mind Education Wellbeing Logo
Logo for Fitwell Education Lab, a brand whose podcast was produced by Brave Moon Podcasts.
Logo for Functional Training Institute Global, a brand whose podcast was produced by Brave Moon Podcasts.
Logo for Fitness Profit by Dan Henderson, a brand whose podcast was produced by Brave Moon Podcasts.

Podcast Advertising Is a Surefire Way to Capture Attention

Here's the stats you need to know about podcast advertising, and why it's better than Meta Paid Ads, Google Display Ads, TikTok Ads, Pinterest Ads, and more.

64%

of podcast listeners pay full attention to podcast ads.

60%

higher ROI than any other channel. (Annalect)

#1

ranked least likely to skip podcast ads compared to any other medium. (Cumulus)

Image by Good Faces

#1

ranked most effective digital media channel. (Kantar)

Full-Funnel

one of the few platforms that work for any funnel objective, from awareness to advocacy. (Acast)

58%

of listeners have discovered a small to medium business through podcasts.

Why Clients Prefer Advertising through Brave Moon Podcasts

Here's our executive producer sharing about the power of podcast advertising campaigns.

Curious to Learn More?

We offer bespoke ad packages to fit small to medium sized businesses.

Podcast Advertising FAQs

  • How many podcasts will you book me on?
    You can choose a package based on how many podcasts you want to be booked on. Our recommendation is 10 bookings per quarter, which ends up being 2-3 interviews per month (1 per week). In our opinion, more than this can cause interview burnout. So unless you're working toward a launch, we recommend 10 bookings per quarter.
  • How many podcast hosts do you partner with?
    We have a network of 10,000 health and fitness active podcast hosts, who are looking for expert guests today.
  • How long does it take after signing up to be a guest on my first podcast?
    Typically, it takes around four weeks to make it to your first podcast guest appearance. This timeframe includes scheduling a kickoff call to discuss your goals and strategies, creating a compelling media kit to send to potential hosts, and coordinating the timing for your appearance. We'll also provide you with the support and guidance you need to feel confident and prepared for your interview.
  • How do you find podcasts that are a good fit for me?
    We understand that finding the right podcast for your guest appearance is crucial. That's why we leverage our extensive network of health and fitness podcast hosts to identify shows that align with your expertise and target audience. We carefully listen to your needs and preferences to ensure a seamless match. To select the best podcasts, we consider several factors: Podcast Quality: We prioritize shows with a strong track record and positive listener reviews. Audience Alignment: We identify podcasts with a listener demographic that closely matches yours, ensuring maximum impact. Niche Focus: While large, general-interest podcasts can offer broader exposure, we also seek out niche podcasts with dedicated, engaged audiences. By combining our expertise with a personalized approach, we'll help you secure guest appearances on podcasts that truly resonate with your audience and drive results.
  • How do I create a podcast guest pitch?
    Instead of spending time crafting the perfect pitch, let us handle the heavy lifting. We will create a compelling media kit that highlights your unique value, providing information we know podcast hosts want to hear. We'll also follow up to ensure your pitch is seen, saving you time and effort. Most guest booking services have a 15% success rate? In contrast, we have a 50% success rate.
  • What if I don't like the podcast show you chose?
    We understand sometimes it's just not a good fit! First, we'll address your concerns to make sure you're only featured on podcasts you care about. Then we'll deliver an alternative podcast host who is interested in featuring you.
  • How much does your Booking Service cost?
    We offer customized pricing plans to fit your budget and goals. Let's chat about your podcasting needs and we'll deliver to you a personalized quote.
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