I’m Jamie Kennedy, an Executive Podcast Producer at Brave Moon Podcasts. My expertise lies in assisting health and fitness professionals in launching and growing successful podcasts.
In this blog, we’ll explore a new approach to podcast marketing—one that might seem like a tightrope walk over a pit of molten lava for many health and fitness professionals. But what if there’s a better way? A way to attract ideal clients, build genuine trust, and sell your services authentically, all without feeling like a used car salesperson? Welcome to the world of podcast-powered selling.
The Problem with Traditional Sales Pitches
Traditional sales pitches can feel a bit…icky, especially in the world of podcasting. Listeners are smart. They can smell inauthenticity from a mile away. And trust me, when a sales pitch feels forced or manipulative, it backfires big time. You end up pushing people away instead of drawing them in.
Common “salesy” mistakes include the hard sell, the testimonial trap, and the scarcity scam. These tactics might get a few quick sales, but they erode trust in the long run. Podcasting should always be about building relationships, not closing deals. When you focus on providing value, sharing your expertise, and genuinely connecting with your audience, the sales will naturally follow. Think of it as planting seeds of trust that blossom into loyal clients over time.
The Power of Building an Email List
Imagine your email list as a fitness community. Each listener is like a person embarking on a fitness journey. You, as the coach, provide valuable workout routines, healthy recipes, and motivational tips to help them reach their goals. As they progress and see results, their trust and connection with you deepen, making them more open to exploring your personalized training programs or other offerings.
Building an email list is like building a community. It’s a place where you can share your knowledge, provide value, and build relationships. It’s not just about selling, it’s about creating a space where your listeners can learn, grow, and achieve their goals.
The Magic of Providing Value
Your email list is still all about providing value. Don’t just blast your email list with sales pitches. Instead, try offering free, downloadable resources that solve your audience’s pain points. Share exclusive podcast bonus content not available to the general public. Provide valuable insights and tips relevant to your audience’s needs and goals. Remember, people don’t buy products, they buy solutions.
By consistently offering value, you’re building trust and establishing yourself as an authority. You’re not just selling something, you’re becoming a trusted guide on their journey. And when they’re ready to invest, guess who they’ll think of first? Yep, you!
The Art of Soft Selling
Forget the used car salesman schtick, here are some strategic "soft sell” hacks to sprinkle into your episodes:
1. Share Inspiring Client Success Stories
Feature case studies of clients who achieved amazing things with your help. Share their struggles, celebrate their victories, and showcase the impact you can make. But remember, authenticity is key – let their genuine voices tell the story.
2. Offer Free, Downloadable Resources
Give your audience a taste of what you offer with free, downloadable resources related to your paid services (like our free Start a Podcast Guide). This could be a mini-workout plan, a healthy recipe guide, or a meditation cheat sheet. Make it valuable, actionable, and branded with your expertise.
3. Highlight Testimonials with Heart
Give your audience a taste of what you offer with free, downloadable resources related to your paid services (like our free Start a Podcast Guide). This could be a mini-workout plan, a healthy recipe guide, or a meditation cheat sheet. Make it valuable, actionable, and branded with your expertise.
4. Tease Upcoming Events
Mention upcoming workshops, consultations, or coaching programs you offer. Don’t pressure anyone, but simply plant the seed and highlight the benefits. You can always offer something exclusive just to your podcast audience - using a special podcast code or something to indicate they’re valued as a listener.
5. Craft Compelling Calls to Action
Don’t just say “join my email list.” Tell them why it’s valuable. Offer enticing incentives like bonus content, exclusive offers, or early access to future programs. Make it clear what they’ll gain by joining your community.
Remember, throughout all this, authenticity is your superpower. Be yourself, express genuine passion for your work, and focus on helping your audience. The sales will naturally follow when you build trust and establish yourself as a valuable resource.
Selling without the dreaded sales pitch is really about playing the long game and building trust with your dream clients. Building an email list takes time and effort, but the payoff is huge. You’ll have a direct line of communication with your ideal audience, a platform to nurture relationships, and ultimately, an engaged community ready to say “yes” to your offerings.
So, forget the pushy tactics and manipulative scripts. Embrace the power of podcast-powered selling, where your focus shifts from pushing your offerings to providing value. And remember, authenticity is your superpower.
Ready to start your own podcast? Sign up for the “Start a Podcast from Home Guide”, a beginner-friendly guide that simplifies the podcasting process and empowers you to share your voice with the world.
Happy podcasting.
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